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If you can't understand which ads or links are driving the most clicks to your site, as well as conversions and sales , there's no way to Business Email List know the right way to invest. For example, if you create three different ads and find that they are generating clicks on your website, that's great! But the job is not done yet. In the end, you need to know Business Email List which of these ads brings you the most clicks and conversions. With a UTM parameter, it is possible to identify which one performs better. So instead of continuing to spend on all Business Email List three ads, you can spend more money on the one that's getting the best results.